Hero MotoCorp's strategy for developed markets and strategy for India: The world's largest two-wheeler company, Hero MotoCorp plans its strategies for Indian and developed markets. Sporty and heftier bikes are the expectations of the millennials, and the company wants to draw its strategies outlining the same.
Indian market is going through a callous face, and another two quarters it will take to recover. Gearing up towards facing new challenges and leapfrogging to BS-VI emission norms, Hero is already ready with the products. As it is known to everyone, Hero also planned its share in the electric vehicle segment. The company has invested in Ather Energy, and it has a 30% share in it.
Also, Hero has a center called incubation center in which the company plans different projects for future products. Apart from Ather Energy, Hero is working in its R&D center, the electrified version of e-Maestro. The design is in process, and the scooter is being designed going forward. The company has a technology center in Munich, Germany, in which bigger CC bike designs are being incubated. The boutique bikes are for the global markets which Hero is aspiring for.