Online Offers and Deals 2019: Festival Season Brings Cheers to E-Commerce CompaniesAnusha Sathish (Author) Published Date : Aug 19, 2019 20:54 IST
Once an option the "Online shopping" has become the trend nowadays, which is nearing the habituating stage. Not only it surfaced the urban areas, but even rural areas are also getting penetrated more of this shopping style. Usually, festival seasons attract more audience to the shopping platform, and the e-commerce companies try to entice them with attractive discounts and offers.
Affiliate marketing will also be at its peak during these seasons. We are entering the doors of the festival now for this year. From Vinayaka Chathruthi followed by Navrathri, Diwali, Christmas, back to back festivals are coming. E-commerce giant Amazon, Flipkart and others will be competing for the neck to the neck by giving more offers and discounts.
Sources say that Amazon, Flipkart and similar platforms are planning to increase their sales in mobiles, electronics and appliances in this festive season. For the same, the companies have increased their purchase orders. The order value has increased by almost 80%, and this obviates the interest shown by the people for online purchase. People will have disposable income, or people will loan to go for purchase during festive seasons.
Giving attractive discounts in this season will promote huge sales. Affiliates too will have peak commissions if right market with the right people are tapped. Apart from electronics, appliances and mobile phones, people are willing to purchase apparels online. If the quality is good, they prefer repeat buying. Groceries, eatables have also found their space in the online platform.
Usually, during festive seasons, 40% increase in sales will happen. Of late people feel hesitant to go outside and shop. The lifestyle has become tedious, and they donâ€™t want to ruin the weekends queueing in shops. Also, they get the same quality and warranty at a lower price while shopping online. This online shopping idea was conceived in 1979 by Michael Aldrich, and it has revolutionized the businesses across segments.