Software major Adobe and telecom operator Bharti Airtel announced a partnership under which Airtel customers will receive a one-year free subscription to Adobe Express Premium.
The offer will be available to all Airtel users, including prepaid and postpaid mobile subscribers, Airtel Xstream users, and DTH customers. The partnership is expected to extend benefits worth nearly ₹4,000 per user to over 360 million customers across India for the next 12 months.
Adobe Express is an AI-powered content creation platform designed to help you create graphics, videos, social media posts, presentations, and other digital content using a wide range of design tools and templates.
Commenting on the collaboration, David Wadhwani, President of Creativity and Productivity Business at Adobe, said the company was excited to partner with Airtel to make Adobe Express Premium accessible to millions of users in India. He said the initiative aims to support the country's growing creator economy and help individuals produce professional-quality content for careers, businesses, and personal projects.
With the premium subscription, users will receive 250 generative AI credits per month, access to all premium static and video templates, and more than 200 million royalty-free Adobe Stock photos, videos, music tracks, and design assets. The subscription also includes the full Adobe Fonts library with over 30,000 fonts, tools such as video background removal and bulk resizing, and 100 GB of cloud storage.
Adobe Express is positioned as a "create-anything" app and is available across desktop platforms, web browsers, and mobile devices. The platform was first launched in 2021, and Adobe integrated its Firefly AI capabilities into the service in 2025. The company also rolled out dedicated iOS and Android apps the same year.
In addition to English, Adobe Express supports eight Indian languages, including Hindi, Bengali, Gujarati, Kannada, Malayalam, Punjabi, Tamil, and Telugu, making it more accessible to users across the country.
