Apple has introduced the MacBook Neo, its most affordable laptop yet, priced at ₹69,900 in India. The new device is aimed at budget-conscious buyers, particularly students and classroom users, as Apple looks to strengthen its presence in markets traditionally dominated by low-cost Windows laptops and Chromebooks.
Until now, the MacBook Air served as Apple's entry-level laptop, starting at ₹1,19,900 in India. With the launch of the MacBook Neo, Apple significantly lowers the entry price for its laptop lineup, making the MacBook experience more accessible to a wider audience.
MacBook Neo Specifications
Display
- 13-inch Liquid Retina display
- 2408 × 1506 resolution
- 500 nits peak brightness
Processor
- Apple A18 Pro chip
- 6-core CPU (2 performance + 4 efficiency cores)
- 5-core GPU
Memory and Storage
- 8GB RAM
- 256GB / 512GB storage options
Battery
- 36.5Wh battery
- Up to 16 hours of video streaming
Charging
Ports
Camera and Audio
Keyboard
Security
- Touch ID is available only on the 512GB variant
Build
- Recycled aluminium enclosure
- Fanless design
Colours
- Indigo
- Citrus
- Blush
- Silver
Price in India
- ₹69,900 (256GB storage)
- ₹79,900 (512GB storage)
Availability
- Pre-orders: March 4
- Sale begins: March 11
With the MacBook Neo, Apple is making a strategic push into education and entry-level computing markets, offering a lower-cost alternative while maintaining the design and ecosystem of the MacBook lineup.
