On Tuesday, Zara, a prominent fashion brand, publicly apologized for a controversial advertising campaign that sparked outrage and triggered calls for a boycott from pro-Palestinian activists.
The campaign showcased statues covered in white, and some critics argued that the imagery bore a resemblance to pictures of bodies in shrouds from Gaza. Zara's Instagram was inundated with tens of thousands of complaints, causing the hashtags "#BoycottZara" and "RIPZARA" to gain attention and trend on the messaging platform X.
Following the mess Zara posted, "After listening to the comments regarding the layest ZARA Atelier campaign "The Jacket", we would like to share the following with our customers: The Campain, that was conceived in July and Photographed in September, presents a series of images of unfinished sculptures in a sculptor's studio and was created with the sole purpose of showcasing craft made garments in an artistic context.